Amanda Zhang

Brand Strategist & Creative Director.

Enter the mood

Product

UMFD believes scent is not décor but direction. It sets a tempo for the day, turns feelings into maps, and writes a quiet stage for presence.

Service

“Rescript” is more than a word. It is a promise whispered to every woman who has ever felt too quiet, too delayed, too small for the world’s stage.

Content

Moodhouse is an ever-evolving universe, where fragrance, story, and ritual weave into daily life.

About

Curated with the spirit of slow luxury, where art, scent, and self-inquiry weave into a new way of living.

ABOUT US

Amanda Zhang is a creative strategist and founder of UMFD and Moodhouse. She builds sensory lifestyle brands with a pragmatic, artful approach — from strategy and product concept to content and launch. Work language: English. Available for remote consultancy.

Moodhouse is a living archive of moods founded by writer Amanda Zhang. It gathers UMFD fragrances, Rescript consulting, and Amanda’s poetic voice into one constellation — weaving art, ritual, and slow luxury into everyday life. Here, moods are not distractions, but companions, and every visitor is invited to return to their own rhythm.

Latest Notes

Elegant woman floating mid-air in a sheer dress against a solid background.

The Best Brands Are Built Like Beautiful Novels

I’ve always believed that a good brand is like...

Amanda.C. ZhangOctober 15, 2025

Amanda Zhang sharing insights on transforming aesthetic thinking into creative business value through design, storytelling, and sensory experience.

The Emotional Economy｜ Why Humans Are Now Buying to Feel

It happened one afternoon in Milan. I was sitting...

Amanda.C. ZhangOctober 15, 2025

Why We Need Quieter Brands？

For a while, I couldn’t scroll through social media...

Amanda.C. ZhangOctober 14, 2025

Moodhouse Pick

Not everything, but the essence.
Here we gather four fragments of our world — scent, spirit, and stories —
pieces that best carry the rhythm of Moodhouse.

Dressing as Storytelling

Finding your personal style is less about shopping lists and more about philosophy. It’s asking: Who do I want to be seen as, even before I open my mouth?