Amanda Zhang

Creative Strategist & Cultural Narrator

Enter the mood

Product

UMFD believes scent is not décor but direction. It sets a tempo for the day, turns feelings into maps, and writes a quiet stage for presence.

Service

“Rescript” is more than a word. It is a promise whispered to every woman who has ever felt too quiet, too delayed, too small for the world’s stage.

Content

Moodhouse is an ever-evolving universe, where fragrance, story, and ritual weave into daily life.

About

Curated with the spirit of slow luxury, where art, scent, and self-inquiry weave into a new way of living.

ABOUT US

Amanda Zhang is a creative strategist and founder of UMFD and Moodhouse. She builds sensory lifestyle brands with a pragmatic, artful approach — from strategy and product concept to content and launch. Work language: English. Available for remote consultancy.

Moodhouse is a living archive of moods founded by writer Amanda Zhang. It gathers UMFD fragrances, Rescript consulting, and Amanda’s poetic voice into one constellation — weaving art, ritual, and slow luxury into everyday life. Here, moods are not distractions, but companions, and every visitor is invited to return to their own rhythm.

Latest Notes

Why Emotionally Stable Brands Are More Expensive|The Emotional Business Model

Expensive things aren’t expensive because they cost more....

Amanda.C. ZhangNovember 29, 2025

A woman lovingly interacts with a horse in a stable, showing tenderness and connection.

Why a Clear Worldview Is a Brand’s Strongest Moat｜Brand as Climate

A brand with real gravitational force doesn’t speak...

Amanda.C. ZhangNovember 29, 2025

Bold abstract art with vibrant colors and expressive brushstrokes on canvas.

Why Sensory Architecture Will Define the Next Era of Brands｜Aesthetic Economics

We spend so much time in business discussing...

Amanda.C. ZhangNovember 24, 2025

Moodhouse Pick

Not everything, but the essence.
Here we gather four fragments of our world — scent, spirit, and stories —
pieces that best carry the rhythm of Moodhouse.

Dressing as Storytelling

Finding your personal style is less about shopping lists and more about philosophy. It’s asking: Who do I want to be seen as, even before I open my mouth?