Every scent is a memory, every ritual a way of anchoring time. Fragrance & Rituals invites you to rediscover presence — through perfume, light, and the small acts that make life sacred.
👉（香气与仪式，是让时间慢下来的方式。）
UMFD was born from a personal awakening. Inspired by Simone de Beauvoir’s The Second Sex, founder Amanda reflects on courage, resilience, and the freedom to live unapologetically. This is more than a fragrance brand—it is a companion on the journey of self-discovery and empowerment.
Why I Believe Fragrance Can Carry Courage and Freedom？ Read More »
Fragrance is poetry without words. In UMFD’s Snowing Blossom, Barefoot on the Rainbow, and Awakening Green, scent becomes a sanctuary—ambiguous yet powerful, fleeting yet unforgettable.
Scents as Living Poetry Read More »
Happiness is not a grand finale, but a quiet weaving of scent, light, and time. At UMFD, fragrance is our way of turning ordinary rooms into sanctuaries of peace and possibility.
Happiness, in the Language of Scent Read More »
Once a symbol of temptation too dangerous for young women to walk past at night, tuberose remains one of perfumery’s most intoxicating enigmas. In UMFD’s Snowing Blossom, this forbidden flower becomes both a shield and a liberation.
Tuberose: The Forbidden Flower of Desire Read More »
From Amazonian myth to modern fragrance, the tonka bean carries a story of desire, courage, and sweet surrender.
The Desire Tree: A Love Letter to Tonka Bean Read More »
Once burned as incense to drive away demons, once worn by Roman women as talismans against illness, amber has always been more than a stone. In UMFD’s Awakening Green, this ancient sunlight rises again—warm, resinous, and quietly radiant.
Amber: Bottled Sunlight, Eternal Time Read More »
From ancient hymns to modern rituals, fragrance has always carried love and light. UMFD’s Free to Grow collection celebrates this timeless connection with three luminous scents.
The Ancient Song of Fragrance Read More »
Awakening Green is a fragrance of balance—calm yet vibrant, delicate yet powerful. Like Monet’s soft water lilies and Rembrandt’s chiaroscuro, it is an art of light and shadow, guiding us into a garden of stillness and strength.
Awakening Green: Light Between Shadow and Bloom Read More »
Rituals are not grand gestures, but the quiet architecture of a life. Every sound, word, and moment you permit into your day becomes part of your becoming. To choose consciously—what to read, what to love, what to believe—is to shape a life of intention. Begin small: five minutes of sunlight, a tender message, a poem that softens your breath.
Rituals: The Quiet Architecture of a Life Read More »
“Skincare is not a mask to hide behind. It is a mirror.” Beyond bottles and trends, skincare is a ritual of rhythm and intention. A few simple steps—cleanse, moisturize, protect—become daily acts of self-respect, and a love letter to your future self.
Skincare as a Daily Ritual: A Mirror More Than a Mask Read More »
