Brand strategy · Creative direction

I help sensory-driven lifestyle brands craft narratives that resonate across cultures

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Brand Strategy & Positioning

  • Clarifying your brand’s essence and competitive edge in a global context.
  • Building cross-cultural resonance: from Asia to Europe and the US.
  • Crafting frameworks that balance aesthetics, storytelling, and business goals.
Shape My Brand
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Narrative & Content Creation

  • Developing poetic, cinematic, and culturally relevant brand stories.
  • Writing multi-format content: website, campaign, editorials, social media.
  • Content with emotional depth + SEO + international accessibility.
Tell My Story
Designing Emotion: Inside the Creative System Behind UMFD’s Scented World

Sensory-Driven Experience Design

  • Crafting storytelling frameworks for fragrance, skincare, and lifestyle products.
  • Translating sensory notes (scent, texture, color, light) into brand voice & visuals.
  • Creating immersive lifestyle concepts that elevate brand perception.
Design My World
Amanda Zhang, creative founder of UMFD, writing on transforming aesthetics into brand capital.

Cross-Cultural Creative Consultancy

  • Advising Western brands entering China or Asian markets.
  • Helping Chinese / Asian brands articulate themselves for an international audience.
  • Bridging cultural nuances in branding, communication, and consumer psychology.
Go Global

How It Works?

How I work — simplified process

  1. Discovery (1 week) — brief, interviews, quick market scan
  2. Strategy (1–2 weeks) — clear deliverables, one-pager brand brief
  3. Creative (2–8 weeks) — identity & assets, content templates
  4. Pilot & Launch — small-scale content experiment, measure + iterate
  5. Handover / Retainer — asset pack + content rhythm or monthly service

Typical engagement size: Sprint / Short project / Retainer options. (If you prefer, I can include a pricing band on request.)

(For multi-session guidance, this rhythm repeats: map → practice → recalibrate → integrate.)

Bilingual & Cross-Cultural Fluency

Sensory Storytelling

Proven Brand-Building

Creative + Strategic Balance

Why work together？

  • Bilingual advantage: fluent English & Mandarin — I translate not just words but cultural rituals.
  • China experience: practical understanding of both domestic and international distribution, media and retail cues.
  • Content-first: I treat content as both craft and conversion — editorial muscle + launch mechanics.
  • Sensory & ritual focus: a practiced approach to fuse music, scent and domestic ritual into sellable brand stories.

Book an intro / contact

Short intro call (15 min) — link to Calendly / OR fill the quick intake form:

Response time: I reply within 3 business days.

Let’s create together.


If you are building a fragrance, skincare, fashion, or lifestyle label, I can help you find the narrative that resonates globally.

Work With Me