Brand Strategy & Positioning Hero Title

Every brand begins as a whisper. Strategy is how it learns to sing.

Shape My Brand

Why this matters

The world is full of beautiful ideas that have never found their form.


Without a clear center of gravity, even the most dazzling spark dissolves into noise.


I help you gather the fragments—your values, aesthetics, rhythm—and weave them into a brand with presence and poise.

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Brand Strategy & Positioning
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Book with Amanda
Our team used to feel scattered — beautiful products but no real identity. Amanda acted like a mirror, reflecting back our ideas and helping us define the single core essence. Now every new product feels aligned with our brand, and we finally have clarity and confidence.
woman, beauty, iran, face, girl, portrait, model, look, woman, woman, woman, woman, woman, portrait, portrait, portrait
Founder, Boutique Fashion Label
San Francisco

🌿 FAQ & Policy

What I do？

  • Distill the soul of your brand into words and frameworks
  • Define the emotional field you want to inhabit
  • Map your position across cultures, where East and West intersect
  • Build the architecture where poetry meets precision

My edge

As the founder of UMFD, I’ve lived the process: taking a fragrance born from music and light, and shaping it into a world others can step into.

Process (gentle rhythm)

Listen → Map → Synthesize → Reveal

Outcome

A compass for your brand. Clear enough to move with confidence, flexible enough to dance across markets.

How do I book?

Click Book a Session on this site. You’ll be guided to choose a time slot and complete payment securely.