A universal rhythm
From ancient Greece to China, the number three has always carried a resonance beyond arithmetic. To Pythagoras, it was the number of harmony and wisdom. In Egypt, the iris—with its three petals—symbolized faith, courage, and power, gracing the scepters of rulers.
Mozart’s The Magic Flute opens in E-flat major, marked by three flats, echoing in chords played three times. Even Nikola Tesla, in his obsessions with nature’s hidden codes, lived by the ritual of three—walking around buildings three times before entering, staying in rooms divisible by three, and seeing the universe itself in triads.
The poetry of three
In Chinese thought, “three” became a way to describe wholeness: past, present, future; birth, life, death; beginning, journey, completion. It lingers in expressions such as “三人行必有我师” (among three, there is always something to learn) and “一日不见，如隔三秋” (a single day apart feels like three autumns). Three is not just a number—it is a philosophy of time, of relation, of the cosmos itself.
Three as creation
The energy of three seems to ignite creativity. Artists across cultures have instinctively returned to it, finding in its geometry a rhythm that mirrors both life and art. It is no coincidence: three carries balance, structure, and movement—the very essence of creation.
The triads of UMFD
In the world of UMFD, “three” reveals itself everywhere. It is the classic fragrance pyramid: top, heart, and base notes. It is our creative triad: nature, art, and beauty. It is also our philosophical triangle: art & beauty, love & light, balance & strength.
Every encounter with UMFD is touched by threefold meaning:
- Three emotions we wish to awaken—joy, aliveness, bliss.
- Three gestures in every gift—box, card, and fragrance.
- Three scents that marked our first Free Growth collection.
- Three lines on each label: brand, name, category.
Even our dialogue with nature moves in threes: the love she gives us, the love we translate, and the love you feel when nourished by her presence through scent.
Three gives birth to infinity
To enter the world of UMFD is to step into an infinite sensory landscape, guided by the sacred geometry of three. Here, fragrance is not a product but a ritual—a way to expand imagination, to connect with memory, and to taste the fullness of life.
In every breath, three becomes many, and many return to one.
In our world, three create all things.
In the sacred rhythm of three, we find balance, beauty, and becoming.