Amanda.C. Zhang

Amanda.C. Zhang, Writer, Creative Strategist , Cultural Narrator, and Founder of UMFD. Amanda believes that life deserves to be lived with intention, poetry, and resonance. Through Moodhouse and UMFD fragrances, she creates a universe where scent, story, and self-growth meet. Her work explores emotions, rituals, and the courage to live slowly yet deeply — helping others find beauty and clarity in an accelerating world. Amanda Zhang — 作家、创作者、UMFD 创始人。 Through Moodhouse and UMFD fragrances, she creates a universe where scent, story, and self-growth meet.

Amanda@Bulgari Hotel Beijing

Why Fashion Matters More Than You Think?

Fashion is not just for runways or celebrities — it’s everyday culture, shaping how we express ourselves and how society evolves. From subways to street corners, our choices in clothing are a living language of identity, belonging, and even resistance. This piece explores why fashion matters to everyone, showing how it mirrors history, forecasts cultural shifts, and quietly weaves itself into our daily lives.

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Amanda@Beijing The Opposite House

How to Live the Life You Truly Want

This article explores what it truly means to “live as yourself” in a world shaped by comparison, conformity, and borrowed dreams. Through poetic reflections and practical questions, it invites readers to turn inward, honor their passions, and build a life rooted in authenticity rather than imitation. The core message: living the life you want is not about rebellion, but loyalty to your own pulse.

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Amanda @HK

Living with Discomfort|Ten Years Trace

We all carry discomfort—restlessness, fatigue, doubts we can’t name.
Some drown it in work, others in wealth or beauty.
For me, writing became the way to live with it.
This essay is about how discomfort isn’t our enemy, but a quiet teacher.

This piece was first written and published on my Chinese blog ten years ago. I’ve kept it unchanged—every word, every raw edge—because it carries the spark of where it all began. Today, I share it again, not as nostalgia, but as a reminder of how growth can honor its own roots.

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Amanda @ Venice

Dare to Be Different|A Letter From Ten Years Ago|Ten Years Trace

Not everyone is born to change the world. But each of us is born to live a life that is unmistakably ours.

This piece was first written and published on my Chinese blog ten years ago. I’ve kept it unchanged—every word, every raw edge—because it carries the spark of where it all began. Today, I share it again, not as nostalgia, but as a reminder of how growth can honor its own roots.

Dare to Be Different|A Letter From Ten Years Ago|Ten Years Trace Read More »